Brands need to put in place a data-driven marketing strategy on their websites - we explain how personalization and experimentation supports this.

To successfully roll out a large-scale online personalization strategy, it’s vital to use a rigorous method and framework. What steps should you follow to provide relevant personalized experiences aligned with your business goals? Based on our experience, we recommend this approach.

In the second of our Black Friday blogs, we explain how to turn your personalization and A/B testing strategy into practice to increase conversions.

To help automotive brands maximize the flow of conversions from web to dealerships Kameleoon has created a free ebook, based on the experiences of leading automotive companies.

Does your A / B testing and personalization solution guarantee reliable results? To find out we spoke to Jean-Noël Rivasseau, Kameleoon founder & CTO

How do you measure the success of your personalization campaign? Which KPIs should you set and how do you calculate your return on investment (ROI)?

Using a caching architecture can negatively impact your experimentation strategy. This blog explains how Kameleoon helps you overcome the challenge.

This article outlines 21 ideas for creating personalized experiences that will enable you to improve the browsing experience for visitors and allow you to reach your goals faster.

With the switch to digital, e-commerce is expected to hit record levels for Black Friday 2020 – how can brands successfully prepare for it?

Brands must optimize digitally to boost conversion rates during Black Friday – in the first of two blogs we explain how to create a winning strategy.

Hybrid experimentation uses client- and server-side capabilities to enable marketing and dev teams to collaborate on experiments, delivering multiple benefits.

The latest Gartner analyst report identifies 5 key digital marketing innovations – what are they and how can you integrate them into your strategy?

Client-side and server-side are two complementary approaches to optimize the visitor experience and deliver personalization – we explain the differences.

When it comes to optimizing the digital experience Kameleoon allows you to use custom data to personalize the visitor experience. How can it help?

Find out how Kameleoon supports IAB Europe's Transparency and Consent Framework (TCF), helping media companies seamlessly manage user consent.

Artificial Intelligence is now widely used in digital marketing strategies. What algorithms are used? What are the possible applications? What are the benefits?

In an increasingly digital world brands can deliver success and ROI through personalization and experimentation – this blog explains how.

There are two ways to contextualize a visitor's browsing experience, and it's common to confuse them. Let's take a look at the differences between customization and personalization.