Personalization in the Financial services sector
Provide a fully personalized experience in real-time to every visitor, increasing engagement, delivering tailored advice and boosting retention.
Successfully transitioning to an omnichannel approach and sending more qualified leads to your offline channels.
Measure visitor interest in particular channels, enabling you to provide the right channel at the right time, all while optimizing the user experience.
Activating prospect and customer data during "milestone events" (such as buying a home or starting a family), providing them with the right support at the right time.
Use micro-signals to recognize your visitors’ milestone events, trigger the right actions and promote offers adapted to their interests and needs.
Reducing churn.
Identify likely signals that show potential churn through our AI engine, enabling you to react at the right time to offer tailored help or contact.
Better advise existing customers in order to offer the right complementary products and services.
Identify the type of offers and services that interest each visitor thanks to Kameleeon’s AI and predictive targeting. Provide targeted and personalized customer support around areas such as additional services and interest rates.
Capturing new customers during their very first website visit.
Personalize your homepage according to a prospect's interest in particular products, such as home or car insurance.
Kameleoon is a trusted player with a strong presence in our sector. We were able to securely launch our first personalization projects within a few weeks, and we have been reaping the rewards ever since.
On the first landing page in our account creation funnel, we had a lot of traffic but hardly any conversions. So we analyzed users’ behavior to identify friction points and get optimization ideas. Kameleoon helped us create a test with 6 variations which resulted in a 22.91% increase in account creation!
