Capitalize on customer trust
Create the frictionless journeys your customers crave with A/B testing, personalization, and feature management solutions.
Optimize funnels to drive account creation
From calculators to appointment scheduling funnels, streamline critical user journeys, improve conversion on high-intent pages, and boost product uptake across lines of business.
Optimize onboarding flows, credit simulators, and eligibility pages to increase account openings.
Run A/B tests on booking pages to connect specialists with clients faster.
Iterate cross-sell modules to surface relevant products (insurance, savings, or investment) at the right time.
Deliver secure and tailored experiences
From first accounts to mortgage renewals, BFSI clients expect clarity and relevance. Kameleoon helps deliver tailored journeys that respect intent, context, and regulation.
Use flexible user-consent management to ensure every A/B test or personalization adheres to regional consent policies.
Test and optimize reassurance messages to reduce drop-offs at sensitive moments like login, form submission, or payment.
Build targeted and personalized experiences based on past behavior, account type, and your preferred CDP or DWH.
Launch tests with full control and compliance
Banks and insurers need to innovate without risking compliance or IT security. Kameleoon allows you to roll out secure new features with confidence that each one protects sensitive data.
Use approval workflows to secure product and feature releases. Ensure every change is reviewed to reduce risk.
Run experiments that meet the highest standards for compliance and security (GDPR, HIPAA, ISO 27001...).
Get your own isolated tenant with SSO compatibility to protect against unauthorized access and keep customer data safe.
How we help financial institutions grow & scale
In the highly regulated world of finance, Kameleoon helps you prioritize secure, reliable growth through robust experimentation strategies.
"On the first page of our account creation funnel, we had high traffic but low conversion. Thanks to Kameleoon, we identified friction points and launched a multivariate test that led to a 22.91% increase in account creations!"
Explore resources
Addressing customer concerns: 22 online banking examples to drive better test ideas
A/B testing in the insurance industry: What top firms are doing
A/B testing and personalization for banks and financial services
BFSI teams often ask us...
Kameleoon has been around since 2012 and is well-established in North America and Europe. Our customers include recognized global brands: luxury car dealers, prominent healthcare groups, fashion and apparel brands, and many more. The diversity of our client base speaks to our dedication and adaptability to many brands, markets, and geographies, and we are proud champions of every customer.
Yes! Kameleoon has a significant number of two-way integrations that allow you to personalize your experiments based on your existing lists and track results in the software you’re already comfortable using.
At Kameleoon, we’ve worked with global automotive brands, and understand that each one depends on great digital experiences to drive prospective customers from websites to dealerships. To help you get there, we’ve built a platform that enables all of your teams, technical and non-technical, to run both web and feature experiments that improve every element of the user experience.
We take consent and privacy very seriously, and offer flexible consent management. You can defer data collection until after your users consent to it even while your experiments are already running. Kameleoon is GDPR, HIPAA, and SOC 2 compliant, and encrypts all incoming data to our servers. Learn more about our data safety practices here.
Very easy! Our customer service and technical teams are familiar with your experimentation platform and can switch you over without issue. We understand how important it is for you to preserve your existing data and cross over without significant downtime and will work with you to ensure switching and onboarding are both quick, easy processes.