Events

Today’s top-performing acquisition teams are rethinking the traditional roles of marketing, taking a page out of the product manager’s playbook. Watch the replay of our webinar with Mixpanel and Speero as they discuss this growing trend and what it means for the future of marketing.

Dive into Contentsquare’s journey of transforming customer experience through unified analytics. In this session, we’ll explore how Contentsquare is pioneering the way businesses understand and enhance customer journeys by integrating various domains of analytics into a single, powerful platform.

Join us for a webinar with Effective Experiments where we delve into the key reasons why Airtable and similar tools are inadequate for comprehensive experimentation management.

In this session in partnership with Converteo, we’ll explore what experimentation means for product teams, which are the different methods, when you should run / not run a feature experiment and how to implement Experimentation in Product Teams.

Join Kameleoon and Speero, a dedicated experimentation consultancy, to understand how testing tools and agencies evaluate experimentation programs.

This Stacks event by Kameleoon will focus on how technologies from Twilio Segment and Contentful stack up to empower e-commerce companies to build and refine personalized product recommendations with ease.

Join behavioral scientist and Irrational Labs founder and CEO, Kristen Berman, for a live event exploring the psychology behind Kickstarter and other crowdfunding platforms. Kristen will conduct a live teardown of Kickstarter and Indiegogo sites, offering experiment design ideas for experimentation teams.

Can AI help scale the web or feature experimentation programs? The answer is ‘yes’, but you may be wondering exactly ‘how’. Ultimately, is experimentation AI real now ? Watch the replay of our Think Ahead to hear from Craig Sullivan, the experimentation expert and CEO of Optimise or Die.

Is experimentation an industry where you should build your career? If you're already in it, how do you move up the food chain? Experts, Kelly Wortham, Lucia van den Brink, and Kevin Anderson share how their communities answer these questions.

Join us for an insightful webinar that delves into the world of Mobile App Testing, featuring Jorden Lentze, Senior Product Manager at Booking.com. Learn about all the ins and outs of mobile app experimentation and discover how Booking.com has scaled their program and achieved business impact.

Learn how to win executive buy-in for your experimentation program from experts in the field of A/B testing.

As an experimentation leader, will you do anything differently in 2024? Should you? Why? Watch the replay of our Think Ahead with Ben Labay, the CEO of Speero.

Join Experimentation Thought Leader of the Year, Ben Labay, as he shares how 2024 will take shape.

Emotional targeting is a methodology designed to uncover how your prospects make decisions. It helps you understand why people buy from you and what you need to show, write and present on a page to convert more people into loyal customers or clients. There is no better time to understand and use your customer's 'why' than the holiday season.

Join our Think Ahead and hear RudderStack, McCormick-i, and Kameleoon discuss what is All-Team Experimentation and why you cannot grow fast without it.

Kameleoon is proud to present the 2023 Experimentation Thought Leadership Awards, an award series that recognizes excellence in thought leadership across experimentation, digital optimization, UX and more.

As an experimentation leader, product manager, or data scientist, you know that the martech landscape changes at lightning speed. Enter the Modern Data Stack, where all your data will originate from a data warehouse.

Top-performing companies combine marketing-led and product-led strategies to drive growth. In this session, we'll share how the very best teams come together to drive innovation through experimentation.

A masterclass in PLG, this Think Ahead event features growth experts Leah Tharin, Franciska Dethlefsen, and Bhavik Patel.

Google will sunset its free and paid A/B testing solutions, Optimize and Optimize 360. Learn what this news means for the experimentation industry and what to consider when switching to a new A/B testing tool.

Create a differentiating, tailor-made digital product, with a real impact for its users and wide adoption: a whole art that requires resources, methods and tools!

Join experimentation and A/B testing expert, Ronny Kohavi, and learn the statistical concepts you need to know and the actionable steps you can take to run reliable experiments that produce trustworthy data.

Direct Line know what drives innovation in the financial services industry. Join us to discover how they went about overhauling their digital customer experience.

Learn how Kameleoon Hybrid™ helps teams make the move from client-side to server-side experimentation easier. 

Customer engagement is key to retaining customers long-term. And one of the best ways to retain customers is through personalized messaging. Mixpanel, Hightouch, and OneSignal share how their technologies help customers boost retention through personalized messaging.

During this webinar, discover the key features of the Kameleoon 2022 product roadmap and all the advantages of a hybrid experimentation platform.

What separates a good program from a great one? Join the founder of Effective Experiments, Managing Director at Speero, and Director of Experimentation and Website Experience at Gympass, as they share best practices for taking experimentation programs from good to great.

Customer loyalty programs are key to retaining customers. Retained customers buy more, more often. UserTesting, Tealium, and Contentsquare share how their technology helps customers build a loyalty program.

Test velocity. It's often touted as the indicator of optimization success. Simply put, if you can run more tests more often, the hypothesis is that you'll learn more often too. And along the way, you'll build the muscles that comprise a healthy culture of experimentation. But is test velocity overrated? Register. Have your questions answered by the panel.

Want to improve your e-commerce conversion rates, but now sure where to start? Learn from leading experimentation experts who have done it for real enterprise companies. Join the head of Experimentation & Analysis at Shopify, and leaders from Klaviyo, Frictionless Commerce, and Swanky as they share their tips and experiences on improving conversion rates for stores running on Shopify Plus.

If a customer will pay more for a good or service than another, then what's wrong with charging a higher price? Enter the curious world of price experimentation, where ethics and logic collide.

Learn how leading banks stay compliant while optimizing their digital products and marketing channels along with a Forrester benchmarkson data and experimentation by financial companies.

Learn what separates leading healthcare brands from others and receive an exclusive digest of the key insights along with the Forrester report.

Join David Mannheim, founder of User Conversion and now, Global VP of CRO for Brainlab, Ben Labay from Speero, strategist, Craig Sullivan, and Chad Sanderson, Head of Product, Data Platform at Convoy to learn when you should and shouldn't connect experimentation to revenue.

Join Peep Laja from CXL, Ben Labay from Speero, and André Morys from konversionsKRAFT to learn about the future of the digital experimentation industry.

Sign up for our webinar to benefit from a range of in-depth thought leadership insight to transform your strategy.

Join Kameleoon and Usercentrics for our in-depth joint webinar about how to successfully deliver the right experience for every visitor while meeting increasing data privacy regulations.   

A useful test is one with reliable results. But to achieve actionable outcomes, you need to choose the right statistical method. Bayesian or Frequentist? Should you apply CUPED? Or perform sequential testing? In just 30 minutes, we help you understand the available options to choose the right approach for your goals and gain 100% confidence in your results.

Testing and learning are great, sure.  But to truly learn from your tests, it's crucial to know how to analyze your results and recognize potential pitfalls, including false positives and other biases.We have the best practices to help you dive deep into your results analysis.In just 30 minutes, you'll be able to:Identify which KPIs to focus onUnderstand how to interpret your resultsQuickly spot potential pitfalls such as false positives and biased results