KAMELEOON VS. OPTIMIZELY

How is Kameleoon different from Optimizely?

Both are powerful experimentation platforms with GenAI designed to support medium to large enterprise companies. Only one is unified and dedicated to experimentation.

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#1 Kameleoon is dedicated to experimentation

We are not a CMS or CDP. We’re not a suite. We focus on experimentation, releasing 80+ features a year. We build features to support our clients. Optimizely’s pace of innovation slowed when it was acquired by Episerver.

#2 Kameleoon is a unified platform made for all teams.

Product managers, design, data, engineers, and marketers can build and analyze tests their preferred way more easily. They can see how their tests affect one another with more confidence. Without buying more modules, once the dev team has built any feature or experience server-side, the other teams can create unlimited experiments and personalization campaigns with advanced targeting. They can also integrate with their preferred tools without the developers.

#3 Kameleoon has a Multi-Stat Engine and includes guardrails.

With CUPED, Sequential, Frequentist, and Bayesian, teams can choose the best statistical model for the test. SRM detection and ITP measures are included. Optimizely’s single engine misses CUPED and more.

#4 Kameleoon lets teams build forms, surveys, pop-ups, and more

With a powerful Widget Studio, teams using Kameleoon can create new UX elements using AI and 50+ templates. Without developers, teams can connect their widgets to email providers and CRM. Optimizely requires developers to customize “extensions.

#5 Kameleoon provides more (and dedicated) support

We don’t leave you after helping with implementation. Technical leaders and customer success managers craft custom solutions to support your teams the entire time we work together.

#6 Kameleoon doesn’t charge extra for extra security or performance

SOC2-certified and GDPR, CCPA, and HIPAA-compliant, Kameleoon commits to DPAs and BAAs. Check our Security. Kameleoon also has a unique 100% flicker-free script that doesn’t drag performance or restrict what teams can do with targeting like Optimizely Edge.

#7 Kameleoon connects to data warehouses.

Teams can send experiment data for 1) reporting, 2) analyze results, and 3) create audience segments–without relying on developers–using our native data warehouse integrations with Big Query, Snowflake, and Redshift. Optimizely’s only DWH capability is to help you analyze results. They’ll try to sell you their ODP.