Why choose Kameleoon over AB Tasty
7 reasons why companies choose
Kameleoon over AB Tasty
#1 - Single, unified platform makes testing easier
✅ Kameleoon
Single account for all teams with unified access and library of goals, KPIs, assets, projects, campaigns, data.
❌ AB Tasty
Collection of 3 disparate tools under a single sign-on. Different interfaces, no single source of truth, duplication of efforts for all teams.
#2 - Real-time results and insights
✅ Kameleoon
Designed and built for accurate real-time data delivery. Enables to monitor tests at any time.
❌ AB Tasty
Delayed results delivery resulting in hours and days of wait time due to infrastructure limitations.
#3 - Our TypeScript engine is 3x faster
✅ Kameleoon
Kameleoon continues to keep the fastest script on the web experimentation market position for many years.
❌ AB Tasty
One of the slowest experimentation scripts, 3x+ slower than Kameleoon. This results in flickering and inferior user experience.
#4 - Proven AI capabilities for every part of experimentation
✅ Kameleoon
Kameleoon’s clients have been using AI Predictive Targeting since 2016. Now the AI Copilot is leading the market with new modules including AI Opportunity Detection, AI Experiments, and AI Assist.
❌ AB Tasty
Limited AI Clustering based on simple rules. AB Tasty’s AI requires custom, spreadsheet-driven setup and is based on a static, once-per-visitor, score that ignores the evolution of sentiment. Declared AI features lack supporting documentation to describe real functionality or value.
#5 - Multi-stat Engine and reporting methods for all teams and needs
✅ Kameleoon
Flexibility to choose Frequentist or Bayesian. Features for mature teams: sequential testing, multiple testing correction, sample ratio mismatch detection, cross-campaign analysis, CUPED, cross-experiment analysis for interaction detection. Extensive, real-time reporting with spider chart, flexible filtering and sorting, per visit/visitor analysis and more.
❌ AB Tasty
Forces teams to work with Bayesian only. Limited set of statistical accuracy measures. Limited reporting with time delays in hours and days.
#6 - Graphic and code editors, complete Widget Studio
✅ Kameleoon
Kameleoon offers the best of both worlds: a Widget Studio with 40+ customizable widgets and a true graphic editor that allows marketers to build any widget they need from scratch.
❌ AB Tasty
A library of widgets with limited customization options that won’t satisfy the advanced teams that want to test creative ideas. No blank slate option, limited by offered templates.
#7 - Native integrations with Data Warehouses
✅ Kameleoon
BigQuery, Snowflake - you name it, Kameleoon’s modern data stack strategy is real and in production.
❌ AB Tasty
Limited connectivity to sophisticated data stack that will hinder the performance of mature experimentation teams.
Kameleoon key features
NO LIMITS OR CAPS WITH YOUR LICENSE
No restrictions on testing traffic size, user seats or number of limitations. Kameleoon makes it easy for brands to A/B test on web and mobile app.
AI personalization designed to convert
Serve the individualized experience that is most likely to trigger a conversion based on Kameleoon’s AI Conversion Score (KCS™).
FEATURE EXPERIMENTATION
Roll out your next feature to highly targeted audiences with feature flagging. Remotely update them with feature variables. Rollback with automatic alerts. Feature management meets experimentation.
HIPAA, GDPR, AND CCPA COMPLIANT
The Kameleoon platform doesn't collect or process any personal information. Kameleoon is HIPAA compliant and ready to sign business associate agreements (BAA).
CROSS-PLATFORM READY SDKS
12+ Kameleoon SDKs for web and mobile apps deliver instant changes with zero latency and no performance impact.
NATIVE INTEGRATIONS WITH TOP MARTECH
Kameleoon integrates natively with your martech ecosystem, including analytics, DWH, CRM, CDP, CMS, email solutions, and more. See all our integrations.
VS, JS, AND CSS CODE EDITOR, CHROME EXTENSION AND GIT INTEGRATION
Kameleoon’s Chrome Extension supports developers to monitor A/B tests directly from Google Chrome. Developers can also code A/B tests directly from the VS Code editor and rely on their GIT repository whenever helpful.
LARGE WIDGET LIBRARY
Use or modify one of Kameleoon’s easy-to-create widgets to make pop-ups, countdown clocks, banners, and other web templates. Developer welcome, but not necessary.
CUSTOM DEPLOYMENT OPTIONS
Kameleoon supports single-tenant cloud installations and on-premises deployment options.
Analysts and customers are awarding Kameleoon
Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020
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