Web Experimentation

Turn your website into a growth machine

Run powerful experiments with the highest data accuracy, performance, and privacy standards.

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DESIGNED FOR HIGH TRAFFIC

Kameleoon runs flicker-free tests at lightning speed, handling heavy traffic with ease.

Flexible experiment building

Use our SPA-compatible editor or code your tests—built for every team’s workflow.

Smarter targeting

Deliver personalized experiences with 45+ segmentation criteria (in addition to your DWH or CDP)

Kameleoon is by far the most fully-featured A/B testing tool. Kameleoon beat the big names when we chose our testing platform. A year in, we’re still happy with our choice.

Marcela Gutierrez

Global Head of Digital Analytics and Optimization

Web experimentation the way you want

Create and manage experiments with or without developers

Build multi-device tests with our Graphic and Code Editors, supporting SPAs and collaborative editing.
Choose from 40+ widget templates or let AI generate personalized widgets for you.
Customize with built-in image editing, multi-element selection, and AI-assisted text.
Empower developers by working with their code repositories and tools.

Target and personalize experiences with precision

Use 45+ segmentation criteria, including behavioral, product, and intent-based targeting.
Engage high-value users with AI Predictive Targeting™ and optimize traffic with multi-armed and contextual bandit algorithms.
Manage complex personalization with capping and prioritization tools.

Unlock deeper insights with AI-driven analysis

Analyze results with advanced filtering and a multi-stat engine featuring CUPED and Sequential Testing.
Let AI Assist™ streamline analysis and AI Opportunity Detection™ reveal hidden growth potential.

With Kameleoon, we can very quickly make changes to our website as soon as we identify an optimization with high added value. These quick-win optimizations enable us to considerably improve the visitor experience and, consequently, our overall conversion rate.

François Duprat

Head of Product

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Kameleoon’s Web Experimentation solution features

Unlimited A/B and multivariate testing

With unlimited A/B and MVTs, Kameleoon testing tool makes it easy for brands to test and optimize multi-device experiences.

SIMPLE RESULTS ANALYSIS AND IMPACT MEASUREMENT

Kameleoon’s streamlined results page makes it easy to analyze experiment data and link it to business goals for clear, actionable insights.

CHANGE DESIGN AND COPY WITHOUT CODE

Kameleoon’s AI-powered Graphic Editor lets anyone modify or hide text, images and entire page sections with AI-assisted text generation and Single Page App management— no coding required.

A DEVELOPER-FRIENDLY CODE EDITOR

Kameleoon’s code editor allows developers to build complex experiments using JavaScript and CSS, with the flexibility to manage and code directly in VS Code or their preferred IDE.

AI-POWERED WIDGET LIBRARY

Kameleoon’s AI-powered widget generator and text creation tools enable you to build, customize, and modify engaging user experiences on any device, with no developer support needed.

AUDIENCE SEGMENTATION

Build segments in real-time based on visitor behavior, origin, or page views, enhanced by AI Predictive Targeting to forecast future actions and behaviors.

Simulate, QA, and share tests

Preview exactly how your test hypotheses work for your intended audience with our simulation tool. Easily share the full experience with key stakeholders for buy-in and approval.

Dynamic traffic allocation

Manually allocate traffic to a variant or let Kameleoon’s multi-armed and contextual bandit automatically push traffic to winning variations before the end of the test.

HIPAA, GDPR and CCPA COMPLIANCE

In addition to total regulatory compliance, Kameleoon’s flexible user consent management feature enables clients to adapt their consent management policy to every type of A/B test.