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EXPERIMENTATION LEADERS

Unlimited experimentation

Optimize and personalize any channel on every device with a unified platform that is designed for experimentation leaders and growth marketers.
marketers

High-velocity experimentation teams
choose Kameleoon

Providence
Providence
Kameleoon is easy to use, works in all environments and has less impact on page load.
Peter Ernst
Senior Optimization Manager (US)

Power up with an optimization platform that offers scale, security, and performance

  • Build flicker-free experiments on the web client or server-side. Or, instantly update your mobile app. Kameleoon makes building tests easy and always secure
  • The unified platform gives leaders and growth marketers one UI, data model, dashboard, and results page to manage, understand, and action any type of test. 
An optimization platform that offers scale, security, and performance

Run robust server-side experiments on your schedule

  • Launch sophisticated server-side tests that have no impact on site performance. Find your SDK here.
  • Track and manage your experiments independently from your developers’ release cycles with Kameleoon HybridTM
  • With our Hybrid mode, you can send your results to your preferred tools for activation and in-depth analysis.
 

Our Full Stack Experimentation solution

Server-side testing

Harness AI for predictive personalization

  • Personalize experiences based on price sensitivity, acquisition channel, behavior, persona, Kameleoon’s 45+ criteria, or segments stored in any data layer.
  • Activate AI to trigger relevant messaging to every customer based on their Kameleoon Conversion Score (KCS™).
 

Our AI-Driven Personalization solution

Predictive personalization with AI

Made for marketers who can do more 

Smart graphic editor

Kameleoon’s smart graphic editor enables anyone to edit, swap, move, hide or drag any UX element without a developer. It’s SPA-compatible too.

DEVELOPER-FRIENDLY CODE EDITORS

Frontend developers have multiple options to build complex experiments directly using our JS/CSS code editor or working in Git or MS Visual studio environments.

HYBRID EXPERIMENTATION CAPABLE

Run experiments server-side while enjoying client-side capabilities. Save hours of developer time with our exclusive, Kameleoon HybridTM.

LARGE WIDGET LIBRARY

Quickly build (with or without a developer) new or edit existing forms, pop-ups, banners, and other UX elements with Kameleon’s 30+ widget library.

USE AI TO ALLOCATE TRAFFIC

Manually allocate traffic to an A/B test or let Kameleoon dynamic traffic allocation automatically push traffic to a winning variation as soon as it’s detected.

LIMITLESS AUDIENCE SEGMENTATION

Build segments based on visitor behavior, custom grouping, and/or any data layer. The Kameleoon platform provides 45+ native segmentation criteria.

Easy and reliable KPI tracking

Rely on a custom goal library or create new tracking KPIs on the fly. Kameleoon makes it easy to track the performance of any KPI.

QA tests prelaunch

Preview your A/B tests in production-like conditions with our simulation mode. Or use our Chrome extension to preview all metrics and troubleshoot.

GDPR, HIPAA, and CCPA-compliant

Kameleoon doesn't collect or process any personal data or PHI as defined by GDPR and HIPAA. Teams also have a consent management feature that can adapt to every test.

the wine collective
the wine collective
Kameleoon is by far the most fully-featured A/B testing tool.
Larissa Enright
Larissa Enright
Head of Experimentation

Resources to help you get started

Checklist
How to move from client to server-side testing
Server-side or client-side A/B testing: which solution is the right one for you?
roi
291
%
Return on investment
conversion-rate
15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)