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About Us

We help brands create individual relationships with their existing and future customers.
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Kameleoon makes digital experiences predictive, people centric, and truly personalized.


Our Purpose.

We empower marketers to create individualized digital experiences that build sustainable relationships with customers and drive exponential online revenue growth.

Our Platform.

We provide companies with a powerful web and full stack experimentation and personalization platform that measures visitors’ purchasing intention in real-time and adapts messages, content and offers to each individual, maximizing sales and margins.

Our Ambition.

Becoming the first choice personalization engine for marketers.

Some of our customers

AI-driven Personalization Platform to Maximize Online Conversions

Kameleoon is a personalization technology platform for real-time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real-time data, Kameleoon helps businesses to increase online conversions and maximize revenue.


Kameleoon allows businesses to personalize their user experience and monitor the results through A/B testing. Users can create personalized experiences based on understanding the real-time probability that visitors will convert calculated by Kameleoon's machine learning engine (through the Kameleoon Conversion Score™) or by setting custom criteria.




Our Executive Team

Jean-René Boidron
Chief Executive Officer
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Jean-René has over 20 years of international experience in the digital and software industries. In the space of three years, he has turned the young start-up - Kameleoon - from a pioneer in online conversion optimization, into the European leader in personalization.  

Previously, Jean-René founded a web agency that he ran for over 10 years. He began his career in the United States as a Marketing Director in various international companies.

Jean-René holds an MBA from Northeasthern University in Boston (Massachusetts, United States) and is a graduate of the Sup de Co business school in Reims (France). Involved in the Réseau Entreprendre and CroissancePlus networks, serving as Vice-President for the latter for 5 years, he supports many entrepreneurs in their development plans in France and abroad.


Collin Tate Crowell
Collin Tate Crowell
Senior Director, North America
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Collin has a Masters of Science in Digital Media from Columbia University in New York. Collin began his career building media companies and brands in China. In 2009, he became the youngest publisher of the French media brand, ELLE, when the company he was managing licensed the title in Vietnam.

In 2015, Collin moved to Vancouver and worked with Widerfunnel, Conversion, and konversionsKRAFT to build GO Group Digital, an international network of experimentation agencies dedicated to helping enterprise companies build international experimentation programs.

Michael Witzenleiter
Managing Director (DACH)
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Michael is responsible for all of Kameleoon’s activities in German-speaking Europe. Based in Offenburg, in the Black Forest, he heads a growing team that manages all clients and prospects in the DACH region. As well over 10 years of sales and consulting experience, he has held senior roles at Burda Direct and Kesselhaus GmbH. 

A passionate football player, he loves motivating people and managing customers. He also lectures at multiple universities, sharing his deep knowledge and experience of conversion rate optimization and business administration.

Michael holds an Executive MBA degree from the University St. Gallen in Switzerland.

Jean-Noël Rivasseau
Chief Technical Officer & Founder
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Jean-Noël is the founder of Kameleoon and an internationally recognized expert in AI innovation and software development. In a twist on Silicon Valley norms, rather than a garage he began developing Kameleoon’s software in an attic! He took on the role of CTO in 2014 to focus on the next wave of innovation he wanted to bring to the platform, particularly around AI-based personalization. He currently lives in Moscow, Russia, where he heads our R&D teams.

With over 15 years of experience Jean-Noël’s main expertise lies in creating innovative products and companies, and then managing the teams that will allow them to grow successfully.

He holds Masters degrees in Computer Science from both the University of British Columbia, Vancouver, Canada and the École Polytechnique in France.

Cyril Clerc
Cyril Clerc
Managing Director France
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Cyril Clerc has strong, long-term experience in business development and team management. Before joining Kameleoon, he held the positions of Country Manager Benelux at Egencia, a subsidiary of Expedia, Sales Director of UpSlide, a start-up specializing in add-ins for Microsoft Office, and Sales Director of Enghouse France, a software company focusing on customer engagement management. He graduated from IPAG, Paris, in 2003.

Frédéric De Todaro
Chief Product Officer
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Frédéric has over 14 years of experience in the software industry. He joined Kameleoon seven years ago as its first Chief Customer Officer, managing our Customer Success and Professional Services teams. He is now Kameleoon’s Chief Product Officer, managing our product strategy.


Previously, Frédéric co-founded a web startup that he ran for 2 years before joining Kameleoon.


Frédéric holds a Master of Commerce (MCom) from the Australian Graduate School of Business (Sydney, UNSW, Australia) and is a graduate of ESIEE Paris (France). 

We are proud of our values, they are our Chameleons’ Heritage

Nobody sees a chameleon in exactly the same way. Chameleons have the power to adapt to each of us. 


Set and meet challenges by giving your best.

Dare to innovate and learn. 

Trust yourself and each other in order to be free to act.

Mutual Help

Support your colleagues.