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TRAVEL AND TOURISM

Make every visit count

Ensure a frictionless booking process and maximize revenue with our A/B testing and personalization solutions.
travel tourism

How we help travel brands

Optimize
the booking process

Kameleoon’s single platform offers intuitive A/B testing and personalization solutions that are designed to maximize conversion. 

Customize experiences
per acquisition channel

Target acquired audiences with optimized experiences based on intelligent segments and/or with your own custom data.

Personalize products and services 

Measure travelers’ purchase intention in real-time using Kameleoon AI and provide the right product and service for their needs.

One platform. Three solutions. All teams. 

Build better customer journeys with unlimited A/B and multivariate testing. 

Test copy, design, or entire pages for all channels and devices without impacting performance. With goal tracking, learn how an A/B test increases conversion rate, retention, or reader engagement. Flexible consent management ensures data privacy standards are met.

LEARN MORE ABOUT KAMELEOON A/B TESTING

MVT

Personalize the visitor journey from planning until purchase.

Provide every visitor with an individualized experience according to the type of trip they are planning. Measure travelers’ purchase intention in real-time, and trigger promotions or service offerings for undecided visitors with Kameleoon Conversion Score (KCS™).

LEARN MORE ABOUT KAMELEOON PERSONALIZATION

segmentation

Validate new travel booking features on your app or web product. 

Roll out new features with confidence on apps or websites. Test prototypes, scheduling, and algorithms. Build experiments server-side and track your data client-side without leaving the platform.

LEARN MORE ABOUT KAMELEOON FULL STACK

Roll out
club med
club med
Thanks to Kameleoon, we have implemented systemic testing processes. Any changes we want to make are now tested to confirm that they are worthwhile and that should be implemented on our production website.
Guillaume Thénault
Guillaume Thénault
Web Analyst

More key features for travel brands

Dynamic traffic optimization

Optimize your A/B tests by distributing audiences to the most efficient variations before the test phase has even finished. 

AI-driven conversion

Provide every visitor with an individualized experience. Harness AI to trigger relevant messaging to every customer based on Kameleoon Conversion Score (KCS™).

Flexible user consent management

Easily ensure every test or personalization adheres to your brand’s user consent policy with our consent management feature.

Test cross-domain and cross-device

Run tests across multiple domains and devices while tracking from a single dashboard.

A developer-friendly code editor

The Kameleoon code editor enables developers to create more complex experiments directly using JavaScript and CSS code. 

Simulate, QA, and share tests

Preview exactly how your test hypotheses work for your intended audience with our simulation tool. Easily share the full experience for approval.

Integrations and SDKs that work with your tech stack

Use your customer data

 

Analyze booking behavior

 

App and web languages

 

Resources to help you get started

e-tourism ebook
Ebook
Online travel
Delivering an unforgettable experience
Let’s get started
roi
291
%
Return on investment
conversion-rate
15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)