Kameleoon praised in Forrester Wave™ for Feature Experimentation

August 6, 2024

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4 mins

Collin Tate Crowell

Collin Crowell is the VP of Growth for Kameleoon, North America. He’s based outside of Vancouver, Canada.

Kameleoon is proud to be named a ‘Strong Performer’ among nine providers “that matter most” in the latest Forrester Wave™ on ‘ Feature Management and Experimentation Solutions.’

As a leader in experimentation, we are happy to be recognized for our best-in-breed feature management capabilities - validating our vision to enable experiment-led growth across product, engineering, and marketing teams.

A unified platform for experimentation and feature management

Forrester highlights Kameleoon's unified platform as a key strength, supporting both feature management and experimentation. This integrated approach, powered by AI, helps businesses shift from a project-based to a product-centric model.

We’re seeing successful companies providing their teams with single, consolidated, AI-powered platforms to build experiments and release features with confidence. Gone are the days when companies were forced to buy multiple or poorly unified experimentation tools without AI.

Fred De Todaro

Chief Product Officer, Kameleoon

Forrester highlights four key strengths of Kameleoon in their report

Forrester's report highlights several key strengths of Kameleoon's platform:

Integrated platform experience. Forrester recognized Kameleoon for its coordinated integration of feature management, A/B testing, advanced experimentation, and analytics, all working together to create a unified platform experience.
Progressive release capabilities. Forrester rated Kameleoon's progressive release capabilities as superior, with a dedicated and intuitive rollout management UI.
Data security and privacy. Forrester gave Kameleoon high marks for its strong data security, multiple certifications, GDPR compliance, and HIPAA support.
Customer support. Reference customers praised Kameleoon's customer support, describing it as "robust and responsive."

Kameleoon offers AI integration for AI-powered experimentation

With AI Copilot, Kameleoon adds a powerful AI member to your team. AI Copilot works to find insights faster, suggest ideas to test, and help make your team achieve efficient experimentation results.

Key features include:

AI Experiments These AI-generated suggestions help your team optimize single pages or entire websites, saving time with the ability to launch multiple tests on multiple pages with just a few clicks.
AI Predictive Targeting. This AI adapts and targets offers and content in real-time based on visitor behavior and intent, turning conversion intent into actionable metrics that boost engagement, revenue, and margins.
AI Opportunity Detection. This AI helps your team identify audience segments receptive to current tests and sends real-time notifications for new opportunities. This enables your team to duplicate experiments to optimized audiences for higher conversion rates.
AI Assist. Get instant answers from this AI to help build and launch experiments, find insights, and summarize experiment results using natural language queries.

Kameleoon provides multiple data warehouse integrations

Kameleoon’s 50+ native integrations include Big Query, Snowflake, and Redshift. This allows any team to leverage the largest data warehouses, along with their preferred analytics and other key tools, for a more unified experimentation experience.

Kameleoon is the only platform designed for all-team experimentation

Kameleoon’s inclusion in this Forrester Wave™ reflects our vision to provide a single comprehensive platform enabling collaboration between product, marketing and engineering teams. Our commitment to all-team experimentation ignites experiment-led growth for any type of team.

See Kameleoon’s vision in action. Get a free trial of Kameleoon Feature Experimentation.

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