Kameleoon is the only dedicated experimentation tool recognized in both Forrester Waves

In a crowded market of platforms that try to do it all, Kameleoon stands apart as the only solution purpose-built for experimentation to earn recognition in both Forrester’s Feature Management and Experimentation Solutions Wave (Q3 2024) and Experience Optimization Solutions Wave (Q4 2024). 

In a few years, Kameleoon went from unrecognized or as an emerging Challenger to a Strong Performer in all Waves that include experimentation. 

Here’s why Forrester considers Kameleoon a Strong Performer—and why companies committed to innovation and growth choose Kameleoon for their experimentation needs. 

1. Recognized for leading innovation in experimentation and AI

Forrester awarded Kameleoon top scores for innovation, thanks to its pioneering AI Copilot, which elevates experimentation by:

• AI Create ideas and variations based on your data sources, tailoring them to achieve your goals.
• AI Target the most emotionally engaged users to convert on any KPI, adapting experiences in real time.
• AI Detect new audience opportunities in real-time, turning stalled or losing tests into personalized experiences. 
• AI Analyze insights instantly based on your work and Kameleoon resources through natural language AI​​​.

2. Unified, Kameleoon is praised for its superior solution experience

Kameleoon’s platform unifies web and feature experimentation and personalization. It ensures that marketing, product, and development teams can experiment and personalize across channels using shared libraries of segments, goals, and a Multi-Stat Engine. 

Teams can experiment together or alone. With cross-test analysis and program management, they can always collaborate and confirm how their tests are affecting one another.

3. Flexible experimentation for all teams and their tech stacks

Kameleoon empowers marketers, product managers, engineers, and data analysts alike. Whether through visual editors, feature flagging tools, or advanced SDKs, every team can experiment their way while sharing accurate results in one unified platform.

Rather than force teams to abandon the tools they love, Kameleoon natively integrates with all major data, analytics, and automation tools without heavy developer involvement.

4. Pioneering hybrid experimentation

As one of the few platforms enabling hybrid experimentation, Kameleoon combines server-side and client-side capabilities. Saving enormous developer time, teams can harness backend power for precise deployments while leveraging client-side tracking, segments, and integrations.

5. Top scores for data warehouse integrations and management

In addition to any data source e.g. CDPs, Kameleoon connects with BigQuery, Snowflake, and Redshift, enabling businesses to send experiment data for reporting, analyze results using stored data, and create audience segments based on custom criteria. This ensures data-driven teams can run precise and flexible experiments with ease.

Fully compliant with GDPR, CCPA, and HIPAA, and built for a cookieless future, Forrester also highlighted Kameleoon’s excellence in data compliance. 

6. Scaling experimentation with growth in mind

From multi-armed bandits to progressive rollouts, Kameleoon’s platform supports advanced methodologies to help businesses scale their experimentation programs. Forrester praised its vision for enabling growth through robust capabilities and unmatched flexibility.

7. A thriving user community and customer support

Kameleoon’s commitment to fostering collaboration was recognized with top scores in community engagement. Its vibrant network of forums, events, and Slack channels empowers users to share knowledge, troubleshoot challenges, and drive experimentation excellence. 

Forrester noted its level of customer support as something Kameleoon clients and partners praised. 
Kameleoon: Built for teams that prioritize experimentation

Forrester’s recognition confirms Kameleoon’s unique value as a tool dedicated entirely to experimentation. By enabling collaborative, testing across teams, Kameleoon ensures that companies have the flexibility, innovation, and insights needed to thrive in today’s fast-paced digital landscape.

Discover how Kameleoon can empower your teams to experiment smarter: Request a demo.