The 12 Kameleoon days of Christmas: part 10

December 14, 2020

Reading time:

3 min

Fred De Todaro

Fred is Kameleoon's Chief Product Officer and leads the company's A/B testing, feature management, and personalization product strategy. Leading product teams across Europe and North America, he regularly shares his advice on product trends in experimentation and how best to deploy Kameleoon technology.

Consumers expect a consistent experience across their customer journey. That means that any personalizations they see should fit together seamlessly, helping them move down the funnel and driving conversions. In fact, simply seeing a personalization at the top of the funnel and then receiving a standard experience further on can create concerns and undermine conversion rates.

Today’s Kameleoon product tip explains how you can create an ongoing, consistent flow of personalizations along the journey, thanks to our powerful scenario management feature.

1 Personalization campaign management

Through scenario management you can set which personalizations are displayed, based on what personalizations the visitor has already experienced. Simply define the scenario and add conditions to govern when another personalization is displayed - and which one should be shown. As you can add as many conditions as you want you can easily create whole scenarios for a personalized customer journey, ensuring consistency and higher conversion rates.

Personalization campaign management