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Tealium and Kameleoon

[Product Release] Introducing Kameleoon’s advanced integration with Tealium

December 10, 2020
Reading time: 
5 minutes
Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.

Maximise your investment in Kameleoon and Tealium through our advanced integration with the enterprise tag management solution.

1 What is Tealium?

Tealium brings together customer data so that brands can connect with their customers, creating a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses enterprise tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Through the integration of Kameleoon and Tealium brands can deepen personalization and segmentation campaigns and create targeting conditions for personalizations, all while benefiting from seamless ease of use when working across the two platforms.

2 Integrating Tealium and Kameleoon - key use cases

Thanks to the bidirectional bridge between the two platforms, our clients can benefit from three key scenarios:

Ease of implementation with Tealium iQ Tag Management

Users can implement our solution directly from the Tealium iQ interface without the hurdle of going through a release process in production. All our implementation methods can be found directly within the Tealium interface.

This streamlines workflows and speeds up digital marketing processes.

Ease of implementation with Tealium

Use all Tealium iQ data layer variables as Kameleoon custom data

Through the seamless integration of the two solutions, brands can use data automatically with one click from the Tealium iQ dynamic data layer in real-time to use them in custom data within Kameleoon. Brands can use these custom data for more granular experiment and personalization targeting within Kameleoon, providing a more tailored experience - all without needing to write a line of code.

Use Tealium variables as Kameleoon custom data

Deeper segmentation with Tealium AudienceStream CDP

Tealium’s AudienceStream Customer Data Platform (CDP) allows Tealium clients to discover audiences, enrich visitor profiles and stitch together customer interactions across digital touch points. Through the integration of AudienceStream and Kameleoon, brands can use both online and offline data by using Tealium Audiences and Badges, as well as all behavioral targeting criteria available with Kameleoon. This deeper understanding of customer data enables brands to create a better experience, leading to greater engagement rates and higher conversions.

Deeper segmentation with Tealium AudienceStream CDP

By combining Kameleoon and Tealium at the data layer we are seeing real benefits within our personalization programs - we can enhance the depth of our targeting and use this to deliver a more tailored experience that helps drive engagement and conversions.
Timothée Goldblum
Timothée Goldblum, Webmarketing project manager
E-business division, EL

3 How to integrate Kameleoon with Tealium

Setting up Tealium from the Kameleoon platform is simple and straightforward - joint clients activate the bridge through the Integrations feature, select the website that they want to use the tool on and enter their Tealium account details. For more information just read our short guide.

How to integrate Kameleoon with Tealium

Kameleoon integrates with over 35 other tools, including Mixpanel, Heap, Segment and Usercentrics. This enables brands to streamline their personalization and experimentation processes, work using their preferred interfaces and extend their programs to deliver stronger results. To learn more about our integrations click here.

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Frédéric De Todaro  Kameleoon
Frédéric De Todaro
Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.