KAMELEOON VS AB Tasty

Why choose Kameleoon over AB Tasty

Kameleoon is a single, unified experimentation platform that is 3x faster than AB Tasty. With 50+ feature releases a year, AI Copilot, and real-time reporting, teams that build impactful experimentation programs choose Kameleoon.

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7 reasons why companies choose
Kameleoon over AB Tasty

#1 - Single, unified platform makes testing easier

✅ Kameleoon  

Single account for all teams with unified access and library of goals, KPIs, assets, projects, campaigns, data.

❌ AB Tasty  

Collection of 3 disparate tools under a single sign-on. Different interfaces, no single source of truth, duplication of efforts for all teams.

#2 - Real-time results and insights

✅ Kameleoon  

Designed and built for accurate real-time data delivery. Enables to monitor tests at any time.

❌ AB Tasty  

Delayed results delivery resulting in hours and days of wait time due to infrastructure limitations.

#3 - Our TypeScript engine is 3x faster

✅ Kameleoon  

Kameleoon continues to keep the fastest script on the web experimentation market position for many years.

❌ AB Tasty  

One of the slowest experimentation scripts, 3x+ slower than Kameleoon. This results in flickering and inferior user experience.

#4 - Proven AI capabilities for every part of experimentation

✅ Kameleoon  

Kameleoon’s clients have been using AI Predictive Targeting since 2016. Now the AI Copilot is leading the market with new modules including AI Opportunity Detection, AI Experiments, and AI Assist.

❌ AB Tasty  

Limited AI Clustering based on simple rules. AB Tasty’s AI requires custom, spreadsheet-driven setup and is based on a static, once-per-visitor, score that ignores the evolution of sentiment. Declared AI features lack supporting documentation to describe real functionality or value.

#5 - Multi-stat Engine and reporting methods for all teams and needs

✅ Kameleoon  

Flexibility to choose Frequentist or Bayesian. Features for mature teams: sequential testing, multiple testing correction, sample ratio mismatch detection, cross-campaign analysis, CUPED, cross-experiment analysis for interaction detection. Extensive, real-time reporting with spider chart, flexible filtering and sorting, per visit/visitor analysis and more.

❌ AB Tasty  

Forces teams to work with Bayesian only. Limited set of statistical accuracy measures. Limited reporting with time delays in hours and days.

#6 - Graphic and code editors, complete Widget Studio

✅ Kameleoon  

Kameleoon offers the best of both worlds: a Widget Studio with 40+ customizable widgets and a true graphic editor that allows marketers to build any widget they need from scratch.

❌ AB Tasty  

A library of widgets with limited customization options that won’t satisfy the advanced teams that want to test creative ideas. No blank slate option, limited by offered templates.

#7 - Native integrations with Data Warehouses

✅ Kameleoon  

BigQuery, Snowflake - you name it, Kameleoon’s modern data stack strategy is real and in production.

❌ AB Tasty

Limited connectivity to sophisticated data stack that will hinder the performance of mature experimentation teams.

Kameleoon key features

NO LIMITS OR CAPS WITH YOUR LICENSE

No restrictions on testing traffic size, user seats or number of limitations. Kameleoon makes it easy for brands to A/B test on web and mobile app.

AI personalization designed to convert

Serve the individualized experience that is most likely to trigger a conversion based on Kameleoon’s AI Conversion Score (KCS™).

FEATURE EXPERIMENTATION

Roll out your next feature to highly targeted audiences with feature flagging. Remotely update them with feature variables. Rollback with automatic alerts. Feature management meets experimentation.

HIPAA, GDPR, AND CCPA COMPLIANT

The Kameleoon platform doesn't collect or process any personal information. Kameleoon is HIPAA compliant and ready to sign business associate agreements (BAA).

CROSS-PLATFORM READY SDKS

12+ Kameleoon SDKs for web and mobile apps deliver instant changes with zero latency and no performance impact.

NATIVE INTEGRATIONS WITH TOP MARTECH

Kameleoon integrates natively with your martech ecosystem, including analytics, DWH, CRM, CDP, CMS, email solutions, and more. See all our integrations.

VS, JS, AND CSS CODE EDITOR, CHROME EXTENSION AND GIT INTEGRATION

Kameleoon’s Chrome Extension supports developers to monitor A/B tests directly from Google Chrome. Developers can also code A/B tests directly from the VS Code editor and rely on their GIT repository whenever helpful.

LARGE WIDGET LIBRARY

Use or modify one of Kameleoon’s easy-to-create widgets to make pop-ups, countdown clocks, banners, and other web templates. Developer welcome, but not necessary.