KAMELEOON VS. OPTIMIZELY

Why enterprise brands are choosing Kameleoon over Optimizely

Discover fast and flicker-free experimentation that works on any device and comes with great customer support. Kameleoon is everything and more than Optimizely.

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Kameleoon is a unified platform for all teams to experiment their way.

Whether you're part of the marketing, product, or development team, Kameleoon's platform enables you to strategically plan and implement your most effective experiments. It unifies both Web Experimentation and Feature Experimentation, meaning it covers everything essential for fostering growth.

Kameleoon is one of those rare software solutions that makes customer experience optimisation easier for all teams. It’s fast, flicker-free, data-compliant, easy to install, and powerful. Enterprise brands looking for an A/B and full stack testing or personalisation solution should consider Kameleoon.

Stephen Pavlovich

Managing Director, Conversion

Why choose Kameleoon vs. Optimizely?

More flexibility from a flicker-free and blazingly fast platform.

Kameleoon has no page load impact with a script 2x faster than Optimizely’s. Our Chrome extension quickly reveals the speed performance of each live test.
Kameleoon also has a unique 100% flicker-free engine for all websites. Optimizely prevents flickering with a synchronous tag that drags performance.
Kameleoon’s cross-domain management is compatible with all versions of Safari Intelligent Tracking Prevention (ITP).
Kameleoon is the only A/B testing solution to offer a CUPED, which increases reaching statistical significance up to 60% faster, and a Custom Attribution Window, so that brands can accurately (and more quickly) measure the impact of their experiments.

Feature Experimentation made easy.

Kameleoon invests in innovation in Feature Experimentation to empower Growth and Product teams to launch feature experiments independently from Developers’ release cycles.
Kameleoon offers many features that are not available from our competitors - progressive delivery, unlimited experiments per flag, scheduling, detailed and up-to-date documentation, etc.
Analyze feature experiment data in real time with built-in client-side reporting.
Sync your results to your activation and analytics solutions, without Developers having to code and maintain integrations
Unlimited feature experimentation with Kameleoon is the reality - unlimited number of experiments, flags, variables, projects - to give you the true freedom to build and launch your best products.
Advanced code quality and user experience controls, automated, including rollbacks, tech debt management, and more.

Fast speed, accurate stats, and high security don’t cost extra.

Brands don’t have to choose between performance and capabilities with Kameleoon. Optimizely Edge does not work with all experiment types.
Brands can toggle between CUPED, Frequentist, and Bayesian results while experiments run.
Kameleoon correctly handles Apple ITP privacy measures.
Kameleoon runs on a private cloud, not Amazon Web Services (AWS) or Google. We support single-tenant cloud installations and on-premises deployment options.
Kameleoon signs BAA and is the only HIPAA-compliant A/B testing tool.
Kameleoon’s data accuracy measures are unrivaled, with out-of-the-box sample ratio mismatch (SRM) detection, cross-campaign analysis, multiple testing correction, custom attribution window, and more.

They have a partner that always offers close customer and technical support.

Kameleoon guarantees high performance for all sites, including websites running on single-page applications (SPA).
Unlimited technical support is included with Kameleoon. Technical teams provide technical support until any issue is solved.
Kameleoon assigns a dedicated customer support consultant to all our customers.
Our technical teams provide custom solutions and build bespoke products quickly and on-demand.

“A perfect stack play,” Kameleoon offers integrations with every major martech provider.

Kameleoon integrates and supports e-commerce brands on Shopify Plus.
Kameleoon integrations support developers. Developers can work in their environment using our Git and Microsoft VS Studio integrations.
Kameleoon allows brands to build custom integrations in a day with our Custom Data Bridge or our Custom Analytics Bridge. Brands can quickly build with Zapier too.
Kameleoon integrates with data warehouses (e.g. Google BigQuery, Snowflake, and more!) to enable you to leverage your modern data stack to its fullest potential. - or “enabling your Experimentation platform to fuel your modern data stack with valuable and actionable data or context.
Episerver bought and rebranded as Optimizely. Kameleoon’s roadmap is dedicated to experimentation with new product releases and innovations every month.

Analysts and customers are awarding Kameleoon

Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020

2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories

2022 Momentum Leader in A/B Testing and Leader in Personalization Software

Brands are moving away from Optimizely

Kameleoon key features

Unlimited A/B and multivariate testing

With unlimited A/B and multivariate test variations, Kameleoon testing tool makes it easy for brands to test and optimize every desktop and mobile experience.

AI personalization designed to convert

Serve the individualized experience that is most likely to trigger a conversion based on Kameleoon’s AI Conversion Score (KCS™).

ADVANCED FEATURE MANAGEMENT AND EXPERIMENTATION

Roll out your next feature to highly targeted audiences with Feature Flagging. Remotely update them with feature variables. Rollback with automatic alerts.

HIPAA, GDPR, AND CCPA COMPLIANT

The Kameleoon platform doesn't collect or process any personal information. Kameleoon is HIPAA compliant and ready to sign business associate agreements (BAA).

Cross-platform ready SDKs

15 Kameleoon SDKs for web and mobile apps deliver instant changes with zero latency and no performance impact.

Integrations with all major martech vendors

Kameleoon integrates natively with your martech ecosystem, including analytics, CRM, CDP, CMS and email solutions. Shopify? Yep. See all our integrations.

Vs, js, and css CODE EDITOR, CHROME EXTENSION and GIT integration

Kameleoon’s Chrome Extension supports developers to monitor A/B tests directly from Google Chrome. Developers can also code A/B tests directly from the VS Code editor and rely on their GIT repository whenever helpful.