Blog - Where Conversion Matters by Kameleoon

How to activate a data-driven marketing strategy on your website

Web Experimentation

How to activate a data-driven testing and personalization strategy

Chris Measures - November 10, 2020

Ebook automotive

Web Experimentation

Maximizing automotive conversions with personalization and A/B testing

Lauréline Saux - October 22, 2020

biais-cognitifs-ab-testing

Web Experimentation

A/B testing: overcoming cognitive bias!

Lauréline Saux - June 4, 2020

7 Mistakes Most Beginners Make When A/B Testing

Web Experimentation

7 Mistakes Most Beginners Make When A/B Testing

Lauréline Saux - June 1, 2020

How to drive successful ad retargeting

Web Experimentation

How to drive successful ad retargeting with Kameleoon Conversion Score

Fred De Todaro - May 14, 2020

Converting your anonymous website visitors into qualified leads with A/B Testing

Web Experimentation

A/B Testing: How to convert your website visitors into qualified leads

Lauréline Saux - April 28, 2020

Why testing and personalization is key to meeting changing consumer needs during COVID

Web Experimentation

Why testing and personalization are key to meeting changing consumer needs during COVID

Dynamic traffic allocation

Web Experimentation

Dynamic traffic allocation: optimize your A/B tests

Lauréline Saux - March 30, 2020

Creating a winning omnichannel strategy with personalization

Web Experimentation

Creating a winning omnichannel strategy with personalization

Lauréline Saux - March 13, 2020

Link Digital Experimentation and growth

Web Experimentation

Highlighting the link between digital experimentation and growth

Lauréline Saux - February 18, 2020

How to build a high-performance culture of A/B testing

Web Experimentation

How to build a high-performance culture of A/B testing

Anne-Claire Bellec - February 4, 2020

A/B Testing Checklist

Web Experimentation

Checklist: How to choose your A/B testing solution

January 28, 2020

What you need to know about A/B testing

Web Experimentation

What you need to know about A/B testing before you start

October 7, 2019

roadmap-tests-ab

Web Experimentation

Four steps to build your testing roadmap

Jean-Noël Rivasseau - July 22, 2019

A/B testing: What traffic volumes do you need for reliable results?

Web Experimentation

A/B Testing: What traffic volumes do you need for reliable results?

Jean-Noël Rivasseau - July 16, 2019

valeur-statistique-ab-testing

Web Experimentation

Understanding the statistical value of an A/B test

Jean-Noël Rivasseau - July 9, 2019

interview-dani-hart-growthhackers

Web Experimentation

[Interview] Dani Hart from GrowthHackers on A/B testing, UX & growth

Andrew Capland from Wistia on A/B testing & Personalization

Web Experimentation

How Wistia used A/B testing & Personalization for conversion optimization