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Expert Directory

Meet the who’s who in experimentation

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Specialities
2024 WINNERS
Craig Sullivan
Craig
Sullivan
AI Influencing Experimentation - ETLA Winner
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Luiza de Lange - Insider
Maria Luiza
de Lange
Optimization - ETLA Winner
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Sid Arora
Siddharth
Arora
Product & Feature Experimentation - ETLA Winner
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Erin Weigel - Insider Card
Erin
Weigel
Experimentation Thought Leader of the Year - ETLA Winner
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Els Aerts
Els
Aerts
UX & Behavioral Science - ETLA Winner
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Alex Harris
How do I coordinate the experimentation workflow across multiple teams?
Alex Harris, Perficient
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Michal Eisikowitz
How can I optimize my product's unique selling point?
Michal Eisikowitz, Michal Eisikowitz Copywriting
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Mathew Vermilyer
How can I forecast the value of winning tests?
Mathew Vermilyer, At Home
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Deborah O'Malley
How will data and conversion results be impacted by GA4?
Deborah O'Malley, GuessTheTest
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Stephen Pavlovich
How can I encourage creativity when experimenting?
Stephen Pavlovich, Conversion
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INSIDERS
Luiza de Lange - Insider
Maria Luiza
de Lange
Optimization - ETLA Winner
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Tim Wilson
Tim
Wilson
Co-Creator and Co-Host, Digital Analytics Power Hour
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Nir Eyal
Nir
Eyal
Behavioural Design Consultant; Author, NirAndFar.com
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Jakub Linowski
Jakub
Linowski
Chief Editor, GoodUI; Founder & Lead Designer, Linowski Interaction Design Inc.
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