Meet the who’s who in experimentation

Finding the 💩 that's killing your conversions

Abi has been a freelance optimization consultant for the better part of 20 years. She has worked with all sorts of companies (big and small) across a plethora of industries—you name it, she’s probably worked on it.

She’s got an axe to grind when it comes to websites and their owners, who should be doing better for their users. With has a strong focus on finding all the things that your users hate about your website, from usability uglies, functionality f*ck ups, and accessibility agonies. Whatever it is, or however deeply buried on your site, she’ll find it so you can fix it.

Abi focuses on in-depth and unconventional user research techniques to truly understand your users, what makes them tick, and how you can build long-term relationships through trust and resonance.

📚 Noteworthy content: How can I make my web forms accessible?, Low conversions? Blame Amy. Amy Gdala et UX Autopsy Series.
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