Event report: Improving performance through an experimentation culture
March 12, 2020
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Anne-Claire Bellec
Anne-Claire Bellec is Chief Marketing Officer (CMO) at Kameleoon, in charge of the company's marketing strategy. She regularly shares her thoughts on digital on the blog, particularly focussing on the subjects of optimization and personalization and how they can increase online conversions.
Demonstrating the importance of experimentation to success, we recently partnered with Conversion.com for an evening event to explore how to create a culture of experimentation in your organization.
A packed room heard from expert speakers on the topic, including:
- Stephen Pavlovich of Conversion.com explained the importance of following best practices for successful experimentation and pointed out that failures can often teach you more than success.
- James Gray of Facebook outlined three areas to focus on to drive optimal results from experimentation, including starting with the basics and adapting to your organization’s unique market and ways of working.
- Marianne Stjernvall of TUI highlighted how even the most traditional of businesses can create a culture of experimentation, giving practical hints and tips.
A full report on the evening is available here on the Conversion.com website.
Topics covered by this article
A/B Testing
Anne-Claire Bellec
Anne-Claire Bellec is Chief Marketing Officer (CMO) at Kameleoon, in charge of the company's marketing strategy. She regularly shares her thoughts on digital on the blog, particularly focussing on the subjects of optimization and personalization and how they can increase online conversions.
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