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Expert Directory

Meet the who’s who in experimentation

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Specialities
2024 WINNERS
Craig Sullivan
Craig
Sullivan
AI Influencing Experimentation - ETLA Winner
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Sid Arora
Siddharth
Arora
Product & Feature Experimentation - ETLA Winner
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Erin Weigel - Insider Card
Erin
Weigel
Experimentation Thought Leader of the Year - ETLA Winner
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INSIDERS
Simon Dahla
Simon
Dahla
Global Head of Activation & Conversion Programs, Spotify
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Rich Page
Rich
Page
Conversion Rate Optimisation Expert & Founder, Rich Page: Website Optimizer
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Rhett Norton
Rhett
Norton
Optimization & Experimentation Evangelist and Speaker, A/B Tester
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Pete Koomen
Pete
Koomen
Co-founder, Optimizely; Visiting Group Partner, Y Combinator
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Oli Gardner
Oli
Gardner
Co-founder, Unbounce; Founder, Be the Keynote
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Nima Yassini
Nima
Yassini
New Republique Strategic Partner, Australia and New Zealand, GO Group Digital; Partner, Deloitte Digital
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