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Expert Directory

Meet the who’s who in experimentation

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Specialities
2024 WINNERS
Craig Sullivan
Craig
Sullivan
AI Influencing Experimentation - ETLA Winner
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Sid Arora
Siddharth
Arora
Product & Feature Experimentation - ETLA Winner
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Erin Weigel - Insider Card
Erin
Weigel
Experimentation Thought Leader of the Year - ETLA Winner
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Alex Birkett
How can I optimize old website content?
Alex Birkett, Omniscient Digital
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Talia Wolf
How can I use emotional targeting in my experimentation program?
Talia Wolf, GetUplift
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Micahel Schrage
How can I optimize my store's product recommendation engine?
Micahel Schrage, MIT
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Luís Trindade
What is a “Center of Excellence” in experimentation?
Luís Trindade, FARFETCH
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Marion Ranvier
How can I ensure my A/B tests are accessible for all users?
Marion Ranvier, Contentsquare Foundation
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Georgi Georgiev
How can I trust and use test results to my advantage?
Georgi Georgiev, Analytics Toolkit
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INSIDERS
Simon Girardin
Simon
Girardin
CRO Manager, Conversion Advocates; CRO Consultant, SG Consulting
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John Ostrowski
John
Ostrowski
Director of Product & Experimentation, Wise Publishing Inc.
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Andra Baragan
Andra
Baragan
Founder & Conversion Optimization Specialist, OnTrack Digital
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Rosie Hoggmascall
Rosie
Hoggmascall
Head of Growth - Growth Advisors, Perceptycs; Growth Specialist, Women in Tech
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Ellie Hughes
Ellie
Hughes
Managing Consultant and Experimentation Ninja, AND Digital
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Eman Ismail
Eman
Ismail
Founder, Email Strategist & Copywriter, Eman Copy Co.
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