Best Western chooses Kameleoon for its experimentation capabilities and Contentsquare integration
Best Western, a leading global hospitality brand with 4,300+ hotels, is among many clients that have started using Kameleoon and Contentsquare in tandem.
Clients like Best Western are increasingly recognizing the value of this integration. They’re saving time, seeing improved data quality, and gaining fresh insights into consumer behavior and experiment results.
Let’s learn more about Best Western’s experience and the ROI they were able to achieve using Kameleoon and Contentsquare.
Kameleoon’s native integration with Contentsquare satisfied Best Western’s needs for a more sophisticated web experimentation program. Since switching to Kameleoon from another solution, not only has the team elevated their experimentation game, but now save a lot of time when analyzing their A/B tests on Contentsquare.
Best Western was among the most advanced users of Contentsquare when they switched to Kameleoon in 2022.
When onboarding with Kameleoon they activated the integration with Contentsquare immediately, enabling them to gain deeper insights when analyzing their A/B tests.
Utilizing Kameleoon's Web Experimentation solution and Graphic Widget Editor, the Best Western experimentation team now runs an average of 13 experiments at a time, launching 1-2 new tests per month.
Best Western aimed to create an online shopping experience that made their visitors feel like they would hope to while on their trip. Any friction during the booking process needed to be eliminated to make their guests feel welcomed, understood, and at ease from the very first interaction with any of the Best Western Hotel brands.
This is where high-velocity experimentation with Kameleoon and behavioural insights from Contentsquare came into play. The newly optimized consumer journeys lead to higher satisfaction and, by extension, increases in bookings and revenue. A win-win situation facilitated by a talented team of Marketers and innovative technology.
Brands using Kameleoon with Contentsquare
Winona, Kameleoon and Mixpanel a successful partnership
Winona’s success shows that healthcare brands can overcome data and regulatory challenges. With Kameleoon and Mixpanel, Winona built a data-driven culture, improving patient experience and business growth.
- HIPAA-compliant practices ensured data security, with Kameleoon’s ability to sign BAAs being a crucial component.
- 9% lift in conversion rates within three days.
- Standardized naming conventions and anonymization enhanced data clarity and saved 253 hours of engineer and data team hours.
- Proactive identification and resolution of user experience issues improved overall satisfaction with a 3x increase in the completion of the ID verification process.
Integrate Contentsquare’s insights into your Kameleoon experiments to continuously improve your customer journey and quantify the impact of your optimization efforts.