KAMELEOON x TWILIO SEGMENT

Build richer customer profiles with your experimentation data

Harmonize your experiment and personalization events with the rest of your first-party data to create comprehensive customer profiles. Connect your Kameleoon data to over 200 tools directly from Segment.

REQUEST A DEMO

A single view of your customer,
now complete with experiment data

Plug-and-play
integration

Easily share data, including all your goals and KPIs, between Segment and Kameleoon, without code or developer help.

Easy and Precise
Targeting

Send Segment Personas to Kameleoon and target your audiences without code in client or server-side tests.

Experiment Results in
SEGMENT AND BEYOND

Understand the impact of your experiments and activate against your results with external tools.

Having a Segment bridge allows us to link experiment data with our central database, crucially helping us measure how CX changes impacted customer support and refund rates to understanding the longer-term impact of certain experiments on our customers.

Nikita Kursov

Conversion Optimization Manager, Papier

Quality experiments fueled by quality data

With Segment’s capabilities to standardize and unify data, you can trust the validity of your experiment targeting - in both web and full stack tests.
Kameleoon’s features for managing Apple’s Intelligent Tracking (ITP), guarding against Sample Ratio Mismatch (SRM) and setting your Custom Attribution Window ensure that your experiment results are valid and trustworthy.

Omnichannel marketing

Easily sync Segment Personas to Kameleoon and to deliver relevant, personalized experiences to your visitors.
Validate hypotheses about your Segment Personas: Test what messages, on-page elements, layouts, or even algorithms, are driving more conversions.
Automatically collect Segment’s Page, Screen and Track events as custom goals in Kameleoon, then measure success in real-time by these goals in Kameleoon’s no-code, in-app reporting dashboard.

A comprehensive tech stack for a powerful omnichannel strategy

Send your Kameleoon experiment and personalization results to Segment with the click of a button, as soon as you launch a campaign.
Run advanced analyses on your Kameleoon experiments by syncing results to advanced analytics tools, like Amplitude or Mixpanel, through Segment’s 200+ integrations.
Continue engaging with members of your experiments by sending Kameleoon data to Segment-integrated marketing automation and messaging platforms, including Klaviyo, Attentive, HubSpot, and more.

Analysts and customers are awarding Kameleoon

Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020

2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories

2022 Momentum Leader in A/B Testing and Leader in Personalization Software

Brands using Segment with Kameleoon

The best customer experiences are built with
Kameleoon’s powerful features

UNLIMITED A/B AND MULTIVARIATE TESTING

With unlimited A/B and multivariate test variations, Kameleoon makes it easy for you to test and optimize every customer experience.

EASY SERVER-SIDE TESTING WITH KAMELEOON HYBRID™

Our Hybrid capability lets you create robust server-side experiments with user-friendly client-side capabilities, like our no-code graphic editor.

More accurate data

Kameleoon is the only A/B testing solution to offer a Custom Attribution Window. This lets you decide how long your campaign will be credited for affecting a conversion goal or KPI.

ADVANCED SEGMENTATION

Target audiences for your experiments based on visitor origin, behavior, or the type of pages they’re viewing. Kameleoon provides you with 25+ criteria for segmenting your audience, including your data from Segment.

AI-POWERED CONVERSION PREDICTION

Trigger individualized experiences in real-time. Our machine learning-based personalization solution automates valuable personalized customer experiences, boosting conversion rates.

SIMULATE, QA AND SHARE TESTS

Preview exactly how your test hypotheses work for your intended audience with our simulation tool. Easily share the full experience with key stakeholders for buy-in and approval.

SINGLE PAGE APPLICATION (SPA)-FRIENDLY TESTS

Kameleoon is compatible with any SPA framework, so you can continue to track and optimize the customer journey, while running experiments with ease.

ENGAGE AND EXPERIMENT WITH WIDGETS

Use widgets to build better customer experiences. Pick a template from our rich widget library or start from scratch in our no-code editor to create and A/B test widgets for all device types.

HIPAA, GDPR and CCPA COMPLIANCE

We do not collect or process any personally identifiable data. Our flexible user consent management feature enables you to adapt your consent management policy to every type of A/B test.

ABOUT KAMELEOON

As the only optimization solution with web, full stack and feature experimentation capabilities in a single unified platform, Kameleoon helps both experimentation leaders and product-led growth teams increase their test velocity and leverage their tech stacks. It is the only platform that lets users create server-side experiments with client-side capabilities.

Kameleoon is HIPAA and GDPR compliant. Over 700 corporate and enterprise companies across North America, Europe, and Asia Pacific rely on the Kameleoon platform to optimize their digital experiences and products.

ABout TWILIO SEGMENT

Twilio Segment, the leading Customer Data Platform, allows companies to create highly personalized interactions and automated customer profiles based on first-party data from multiple channels. Twilio enables companies to use communications and data to add intelligence to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way.