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Obs Dynamic Word Count

We publish many recipies, guides and how-to articles where users benefit from knowing reading time upfront. Research shows it boosts engagement, so we built a dynamic reading-time component in Kameleoon. Our lazy-loading structure isn’t perfect yet, but the concept works brilliantly and delivers real value.

Target: Pre-Defined Filter Sets

Pre-curated filter sets you can apply with a single click. Making filters faster and easier to use. No more meticulously clicking through endless filter options or guessing what to apply. These pre-curated sets provide users with a sensible starting point for their intended use case, while still having the option to fine-tune filters however they like.

Triumph Product Story Telling

Our website is constantly evolving, so we’ve introduced a feature called Storytelling. This feature scans the product detail page (PDP) to identify and highlight the most important topics. It then creates interactive hover-over elements that display key information when a customer moves their cursor over them. This makes important details more visible, especially those that might be hidden.

Zalando Free Ring Rizer Form

I was inspired by the ingenious tactic from "Savicki.com." Featuring a measurement ring delivered for free gets users to "pre-fill" the checkout form, achieving reduced fear of buying the wrong size, emails and phone numbers to be later used in direct marketing, reduced friction when users are ready to pay (checkout form already filled), and sets the ground for reciprocation.

Shopper search suggestions for Etam

I wanted to make the search experience more engaging and intuitive. Adding a welcome message in the search bar creates an immediate connection with visitors and encourages them to start exploring. To inspire those who may not have a clear intent, I input best-selling categories as suggestions, helping them discover popular products quickly and reducing friction in their journey.

Environmental impact score for SHEIN

Recent events involving BHV and Shein offers an opportunity to emphasize a constructive idea: creating a consistent eco-index that clearly highlights the most environmentally responsible products.