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DATA ACCURACY

Don’t let inaccurate data ruin your experimentation efforts

Backed by 10+ years of research and innovation, Kameleoon’s unified platform offers the best feature set for data accuracy in the optimization market.
Data Accuracy

Kameleoon solves the 3 biggest data accuracy challenges
in the optimization industry

Browsers’ privacy regulations

Heavy data loss, inaccurate reporting due to Apple’s Intelligent Tracking Prevention (ITP), emerging privacy regulations, and browser restrictions

Kameleoon’s Solution

  • Identify returning visitors and bucket them persistently for up to 365 days, even if your cookies have been removed, with Kameleoon’s server-side snippet.
  • Our automatic back-end/front-end sync backs up data that users wish to store from their LocalStorage into Kameleoon’s servers to ensure you don’t lose data due to browsers’ privacy restrictions.
  • These solutions are GDPR and CCPA compliant and respect customer data privacy by anonymizing data and considering consent status.
Kameleoon’s Solution
Sample Ratio Mismatch (SRM)

Poor decision-making based on invalid results with lack of built-in data accuracy safeguards

Kameleoon’s Solution

  • Multiple Testing Correction feature helps reach reliable experiment results when testing multiple variations.
  • Native Sample Ratio Mismatch (SRM) detection system automatically identifies SRM and alerts of potential traffic assignment issues. 
  • Cross-Campaign Analysis feature allows to filter and break down test results based on exposure to other experiments, detect interaction effects, and safely interpret the results of overlapping campaigns. 
  • CUPED methodology, a powerful way to accelerate experimentation while increasing data accuracy, allows running tests with less data, on low-traffic websites, and making data-driven decisions faster.
  • Integrations with your modern data stack (MDS), including the data warehouses (DWH), to get the most accurate data directly from the single source of truth.
Kameleoon automatically detects SRM
One-size-fits-all attribution

A one-size-fits-all attribution model that leads to falsely unattributed conversions

Kameleoon’s Solution

  • Kameleoon is the only experimentation platform offering Custom Attribution Window, a feature that allows you to customize the duration for which your experiments and personalization campaigns will be credited for affecting a conversion goal or any KPI.
  • This unique feature lets you adapt your attribution window to each optimization situation, even on a campaign-by-campaign basis.
  • With Custom Attribution Window, you also have the flexibility to analyze your campaign results both by Visit and Visitor.
Kameleoon is the only experimentation platform offering Custom Attribution Window

Trust your data with Kameleoon’s expertise & accuracy of data features

ANALYZE RESULTS YOUR WAY

ANALYZE RESULTS YOUR WAY

Bayesian or Frequentist? Now, try CUPED for faster statistical significance. At Kameleoon, you decide how to determine statistical significance. We are the only unified platform that allows you to analyze results by Visit or Visitor.

DATA EXPERTISE FOR ALL TEAMS

DATA EXPERTISE FOR ALL TEAMS

Our platform is truly unified, which means all experimentation teams - web A/B/ testing and feature experimentation alike - access a common dataset and results, with all our data guardrails in place, ensuring accuracy, integrity, and privacy.

AUTOMATIC BOT DETECTION

AUTOMATIC BOT DETECTION

You never have to question whether your results are reliable because Kameleoon automatically detects and filters bot traffic on your sites, even in server-side experiments, thanks to Kameleoon Hybrid™.

PROVEN & CREDIBLE PLATFORM

PROVEN & CREDIBLE PLATFORM

Native, built-in data correctness safeguards with the richest capabilities on the market. The most powerful and flexible statistical engine. Listed in CRO Expert Lukas Vermeer’s ‘SRM Checker’ list.

REAL-TIME VISIT & VISITOR PROCESSING

REAL-TIME VISIT & VISITOR PROCESSING

A history log of 45+ criteria in real-time in the browser’s Local Storage. No extra server calls needed to retrieve the data for accurate audience segmentation and real-time personalization.

DATA ACCURACY WITH PRIVACY IN MIND

Ensure Data Accuracy with Privacy in Mind 

100% cookieless, GDPR, CCPA, HIPAA compliant platform, with distributed global network for data storage and processing, simplified consent management capabilities, and enterprise-grade security compliance protocols.

Brands ensuring data accuracy entry with Kameleoon

Resources to help you get started

How to do Customer Experience Optimization with User Data
Blog

How to do Customer Experience Optimization with User Data

How can the Modern Data Stack help teams overcome the limitations of GA4/GO sunset?
Blog

How can the Modern Data Stack help teams overcome the limitations of GA4/GO sunset?

Search Personalization
Blog

Search Personalization - Powerful Way to Harness Your 1st Party Data

roi
291
%
Return on investment
conversion-rate
15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)