In this session

Join AS Watson, Contentsquare, and Kameleoon for an inside look at how one of the world's largest health and beauty retailers is using AI to transform the path from customer insight to experimentation. AS Watson's goal is simple: make experimentation faster, more scalable, and more accessible by connecting behavioral data, AI, and testing workflows.

In this session, we'll explore how the team is building toward an end-to-end experimentation model where customer insights can quickly be translated into high-quality test ideas and executed with confidence.Through real-world examples, you'll see how Contentsquare and Kameleoon work together to help teams move from insight to action faster, while keeping humans in control of every decision.

You will learn

• How AS Watson is adopting AI across its experimentation program
• How behavioral data can be transformed into actionable test hypotheses
• The role of AI agents, MCP, and experimentation platforms in accelerating workflows
• Practical ways to reduce the time between insight and execution
• Lessons learned from building AI-powered experimentation processes at scale

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