Ad retargeting helps deliver a seamless, omnichannel experience. This blog explains how Kameleoon enables you to use real-time intent data to better target consumers.

When delivering a personalized experience dynamic traffic allocation (or multi-armed bandit) methodologies provide some benefits - but deploying machine learning-based predictive algorithms takes personalization and optimization to another level, helping increase engagement, revenues and return on investment.

AI personalization promises to increase conversions – but how can you be sure that it is delivering the right results? Our blog explains how you can take a more transparent approach that turns AI into understandable, actionable metrics and marketing KPIs.

In the interests of transparency, we are opening the hood of our AI-driven personalization platform to provide technical insights that will help you understand how our technology works and, more generally, the technical aspects to take into account when choosing your AI personalization solution.

Big Data is more than a buzz word. Architecture should be constructed in order to be able to evolve along with the latest technologies and to easily process the enormous amount of data available.