In a rapidly changing and expanding e-commerce market we explore key trends and how experimentation and personalization can help your business grow.

Based on Forrester research, we explain how brands can successfully embrace AI personalization, overcoming the pitfalls to gain the benefits.

What are the key trends impacting digital marketing and how can A/B testing and personalization help brands succeed in the coming year?

Brands need to put in place a data-driven marketing strategy on their websites - we explain how personalization and experimentation supports this.

With the switch to digital, e-commerce is expected to hit record levels for Black Friday 2020 – how can brands successfully prepare for it?

Artificial Intelligence is now widely used in digital marketing strategies. What algorithms are used? What are the possible applications? What are the benefits?

In an increasingly digital world brands can deliver success and ROI through personalization and experimentation – this blog explains how.

Financial services companies face major challenges in a digital-first world. We explain why personalization and experimentation are central to overcoming them.

The COVID-19 pandemic has accelerated digitalization. How can brands use experimentation and personalization to succeed in this digital-first world?

As lockdowns begin to ease, how can brands re-engage with consumers on digital channels? We provide use cases on how AI-powered personalization can help in the e-commerce, media, automotive, travel and marketplace sectors.

Ad retargeting helps deliver a seamless, omnichannel experience. This blog explains how Kameleoon enables you to use real-time intent data to better target consumers.

To ensure you maximize the impact of personalization, Kameleoon has created the Complete Guide to Personalization. Here's more on what is in our new whitepaper for marketers.

Predictive personalization is key to success when it comes to increasing website conversions. Delivering it at scale requires a combination of AI and human creativity.

When delivering a personalized experience dynamic traffic allocation (or multi-armed bandit) methodologies provide some benefits - but deploying machine learning-based predictive algorithms takes personalization and optimization to another level, helping increase engagement, revenues and return on investment.

Overcoming your conversion challenges - why you need to embrace A/B testing and experimentation, manual segmentation and AI personalization through a single platform to deliver a tailored experience for every website visitor and therefore drive increased revenues.

Analysis from Gartner says that 80% of personalization projects will be abandoned by 2025. At Kameleoon we disagree that personalization is dead - what is needed is a strategic approach to overcome challenges through real-time data, an experimentation culture and easy to use, AI-based technology.

How can automotive brands exploit the power of the web to drive conversions? As this blog post explains optimization comes down to two factors - using AI personalization to understand consumer intent and balancing responses and actions to match the stage of the customer journey.

2020 promises to be a turbulent year - we analyze the latest predictions from Forrester and how they apply to digital marketing, customer experience and personalization.