Does your A / B testing and personalization solution guarantee reliable results? To find out we spoke to Jean-Noël Rivasseau, Kameleoon founder & CTO

The importance of personalization across the journey - from personalized emails to website personalization to drive conversions.

What lessons can brands learn from the German experience of the pandemic and its aftermath? We asked Kameleoon's Michael Witzenleiter for his opinions and advice.

The COVID-19 pandemic has accelerated digitalization. How can brands use experimentation and personalization to succeed in this digital-first world?

The latest update to Apple's Intelligent Tracking Prevention (ITP) could mean that 30% of experiment traffic is unreliable. We explain the reasons why.

There is a clear link between successful experimentation and improved growth. Recent research outlines the link between experimentation, optimization and A/B testing and better financial performance - we look at the findings.

How can you gain the benefits of experimentation in your organisation? Stephen Pavlovich of Conversion.com and Martin Harrison of Kameleoon discuss the best ways to create an experimentation culture to accelerate optimization, personalization and overall performance.

Read our exclusive interview with optimization expert Adriano Mucciardi to learn how to successfully create a culture of optimization and experimentation in your company.

The UK digital market is changing - and brands need to embrace a more customer centric mindset if they are to be successful. We talk to Kameleoon's new UK Managing Director, Martin Harrison about why this transformation relies on experimentation, optimization and personalization.

Our algorithms don't rely on magic - but they can predict whether a new visitor to your site will convert in just 15 seconds. Our blog explains how it works.

In the latest of our series of interviews with conversion rate optimization (CRO) thought leaders, Michael Witzenleiter of Kameleoon highlights the impact of optimization, AI personalization and A/B testing on the German market, and outlines how leading brands are driving business success through digital marketing.

Widespread adoption of AI personalization is held back by concerns about the openness of the technology. Jean-Noël Rivasseau of Kameleoon explains how AI personalization works, and how a more transparent approach benefits digital marketers when it comes to conversion rate optimization.

Andre Morys of KonversionsKRAFT explains how culture is key to successful optimization and personalization – and how businesses can create a better customer experience and increased revenues by bringing together AI technology, data and behavioral psychology.

Conversion Rate Optimization (CRO) expert Stephen Pavlovich discusses the growing importance of AI personalization and the importance of experimentation.