Does your A / B testing and personalization solution guarantee reliable results? To find out we spoke to Jean-Noël Rivasseau, Kameleoon founder & CTO

The importance of personalization across the journey - from personalized emails to website personalization to drive conversions.

What lessons can brands learn from the German experience of the pandemic and its aftermath? We asked Kameleoon's Michael Witzenleiter for his opinions and advice.

The COVID-19 pandemic has accelerated digitalization. How can brands use experimentation and personalization to succeed in this digital-first world?

The latest update to Apple's Intelligent Tracking Prevention (ITP) could mean that 30% of experiment traffic is unreliable. We explain the reasons why.

There is a clear link between successful experimentation and improved growth. Recent research outlines the link between experimentation, optimization and A/B testing and better financial performance - we look at the findings.

How can you gain the benefits of experimentation in your organisation? Stephen Pavlovich of Conversion.com and Martin Harrison of Kameleoon discuss the best ways to create an experimentation culture to accelerate optimization, personalization and overall performance.

Read our exclusive interview with optimization expert Adriano Mucciardi to learn how to successfully create a culture of optimization and experimentation in your company.

The UK digital market is changing - and brands need to embrace a more customer centric mindset if they are to be successful. We talk to Kameleoon's new UK Managing Director, Martin Harrison about why this transformation relies on experimentation, optimization and personalization.