Journey Further and Kameleoon partner to help brands build more impactful optimisation programs in the UK

[New York, April 29, 2021, 9 am] Journey Further, a leading performance marketing agency in the UK, whose conversion team is led by Jonny Longden, and Kameleoon, a leading client and server-side testing, feature management and personalization platform have joined as strategic partners. The new partnership gives brands in the UK a powerful service and solution combination to kickstart and advance their CRO programs.

The Journey Further and Kameleoon partnership gives brands the ability to bring dedicated expertise to their optimisation program, no matter their maturity or need case. Examples of the work the strategic partnership can deliver for brands include:

• Onboarding the Kameleoon platform, linking testing and personalization to a brand’s business goals;  
• ensuring all available martech solutions are integrated to help with a/b test ideation and analysis; and
• planning, developing, designing, QA-ing, launching, and troubleshooting a/b tests and personalisations designed to reveal customer insights and advance business goals.

“Jonny is a thought leader when it comes to CRO and a/b testing. He is candid about what it takes to create impactful optimisation programs no matter the brand or business model. With the Journey Further organization our UK customers have an agency they can trust to get the most value from our solutions,” said Kameleoon CEO, Jean-René Boidron. “Jonny challenges the industry and brands to be and do better work. That’s who we want to partner with,” said Collin Crowell, Kameleoon's senior director of marketing and partnerships.

“Some brands lean heavily on WYSIWYG, no-code routes. Others build all their a/b tests in code. Many brands may start with client-side testing only to quickly graduate to server-side along with personalisation. The Kameleoon platform has the right combination of features and solutions for brands with simple to complex websites looking to build velocity and grow in sophistication,” said Jonny Longden, conversion director for Journey Further. “We’re excited to join them as certified partners.”

About Journey Further

Journey Further is a performance marketing agency based in Leeds, Manchester, and London. Designed to deliver Clarity at Speed for the world’s leading brands, the agency connects clients directly with a senior team, working in real-time and with complete transparency to deliver previously unthinkable results.

The agency has grown from three people in January 2017 to a team of 96 and seen outstanding fourth-year turnover growth, with fee revenue growing by 50% to £4.8million. 

Journey Further was named the fastest growing agency in Europe by Adweek’s 2020 Fastest Growing list, ranked 10th in the 50 Best Places to Work 2020, published by Campaign Magazine and won Agency of the Year at the Digiday Marketing & Advertising Awards in 2020. It was named in Econsultancy’s Top 100 Digital Agencies 2019 Ones to Watch and ranked 50th in The Drum’s Top 100 Independent Agencies 2019.

Visit Journey Further to learn more.

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About Kameleoon

Kameleoon works with over 500 corporate and enterprise companies across North America, UK, Europe, and Asia Pacific to help brands deliver exceptional digital experiences and products to their customers.

GDPR, CCPA, and HIPAA compliant, Kameleoon’s powerful and easy-to-use A/B testing, full stack, and AI-powered personalization solutions help marketers, product owners, and engineers maximize customer engagement and conversion - across all channels. 

Visit www.kameleoon.com to learn more. 

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